The current markets-current products quadrant in a diversification analysis matrix represents the marketing strategy of
A)market penetration.
B)product development.
C)market development.
D)product penetration.
E)diversification.

Question

Quizplus · Accepted Answer

The current markets and current products quadrant in the diversification analysis matrix represents the market penetration strategy. This strategy involves increasing sales of existing products in existing markets. The focus is on increasing market share, improving customer loyalty and satisfaction and reducing costs. The company is not introducing new products or entering into new markets but rather is trying to create more demand for its existing products in the same market.

The Current Markets-Current Products Quadrant in a Diversification Analysis Matrix