The new markets-new products section in a diversification analysis matrix represents the marketing strategy of
A)market penetration.
B)product penetration.
C)market development.
D)product development.
E)diversification.

Question

Quizplus · Accepted Answer

The new markets-new products section in a diversification analysis matrix represents the strategy of diversification, which involves introducing new products into new markets.

The New Markets-New Products Section in a Diversification Analysis Matrix