Question 1

When a company is developing new offerings, marketing may provide staff to serve as part of ________, joining a few others from different departments who are mutually accountable to this task.

Accepted Answer

A cross-functional team is composed of members from different departments who work together and are mutually accountable for a specific task, such as developing new offerings.

Question 2

Successful organizations must be forward-looking, which includes the ability to

Accepted Answer

Successful organizations must anticipate future events and respond quickly and effectively to remain competitive and adapt to changing environments.

Question 3

Figure 2-2
-In Figure 2-2, C represents the "how" element of visionary organization. This is referred to as

Accepted Answer

Organizational strategies refer to the "how" element of a visionary organization, outlining the methods and plans to achieve its goals.

Question 4

Which of the following is one of the key elements of a visionary organization?

Accepted Answer

A visionary organization sets a direction by defining a clear mission and vision, which guides its long-term goals and strategies.

Question 5

Core values refer to

Accepted Answer

Core values are the fundamental principles that guide an organization's conduct over time. They are not just expressed in a written mission statement, but are deeply ingrained in the organization's culture, guiding decision-making and behavior at all levels. They are not the same as proprietary values or personal moral codes, but rather are shared values that inspire and guide the organization as a whole.

Question 6

The philosophical reason for an organization's existence is referred to as its organizational

Accepted Answer

The answer of The philosophical reason for an organization's existence...

Question 7

Figure 2-2
-In Figure 2-2, Box A represents the "why" element of visionary organization. This is referred to as

Accepted Answer

The "why" element of a visionary organization is its organizational foundation, which includes its core values, mission, and vision.

Question 8

An organization's core values

Accepted Answer

Core values are the fundamental beliefs of an organization that guide their behavior and decision-making process. It is important for an organization to have core values that are meaningful and relevant to their stakeholders. These core values serve as a foundation for organizational culture and help in building a strong reputation. Hence, core values guide the organization's conduct.

Question 9

An organizational foundation

Accepted Answer

An organizational foundation is the philosophical reason for being, explaining why the organization exists, which guides its mission and vision.

Question 10

On the northern tip of Goose Island in the Chicago River sits the William Wrigley Jr. Company's Global Innovation Center. Here, Wrigley creates new products using a joint effort by some 250 full-time food scientists, researchers, and marketers. The people who work in this center are most likely members of

Accepted Answer

The description of the group working in the Global Innovation Center indicates that they are a cross-functional team made up of food scientists, researchers, and marketers.

Question 11

An organization's foundation can be broken into three key elements:

Accepted Answer

A strong foundation for any organization includes clear core values that guide decision-making, a well-defined mission or vision that provides direction and purpose, and a positive organizational culture that encourages productivity and engagement among employees. These elements help to create a strong identity and sense of purpose for the organization, which can lead to greater success in achieving its goals.

Question 12

An organization's core values are most effective when communicated to and supported by

Accepted Answer

An organization's core values are most effective when they are communicated to and supported by top management and employees. This helps to ensure that everyone within the organization is aligned around the same mission and values, which can increase employee engagement and boost overall performance. While it is important to have support from external stakeholders such as suppliers and resellers, their support is not as critical to the success of an organization's core values as the support of internal stakeholders.

Question 13

An organization's ________ are the fundamental, passionate, and enduring principles that guide its conduct over time.

Accepted Answer

Core values are the fundamental beliefs and principles that shape the culture and behavior of an organization. Goals are specific, measurable targets that an organization aims to achieve, while strategies are the actions taken to achieve those goals. A mission statement outlines the organization's purpose and primary objectives. While all of these elements are important, core values play a critical role in guiding an organization's long-term conduct and decision-making.

Question 14

An organization's foundation includes all of these except which?

Accepted Answer

The business definition is not typically considered a foundational element of an organization, unlike organizational culture, vision, core values, and mission.

Question 15

An organization's foundation includes which of the following?

Accepted Answer

The answer of An organization's foundation includes which of the...

Question 16

Figure 2-2
-In Figure 2-2, B represents the "what" element of visionary organization. This is referred to as

Accepted Answer

The answer of  Figure 2-2
-In Figure 2-2, B represents...

Question 17

Rooted in its history and its leadership by Mark Zuckerberg, the ________ at Facebook are: be bold, focus on impact, move fast, be open, and build social value.

Accepted Answer

The statement describes Facebook's "core values" and how they are rooted in its history and leadership. Sustainability doctrines, goals and objectives, moral imperatives, and functional strategies do not accurately reflect the content of the statement.

Question 18

IBM regularly creates what it calls global action teams, which take people from functional groups and bring them together to work on large client projects. These global action teams are a type of

Accepted Answer

IBM's global action teams are made up of individuals from different functional groups, so they are cross-functional teams.

Question 19

In general, a visionary organization asks which three types of questions to specify its foundation, set a direction, and formulate strategies?

Accepted Answer

The three types of questions a visionary organization asks are why, what, and how. These questions help to specify the organization's foundation, set a direction, and formulate strategies. The question "why" helps the organization to define its purpose and mission, "what" helps to clarify the organization's goals and objectives, and "how" helps to identify the actions needed to achieve those goals and objectives.

Question 20

A firm's ________ are timeless, capturing its heart and soul, and serve to inspire and motivate its stakeholders.

Accepted Answer

Core values are the fundamental beliefs and principles that guide a firm's behavior and decision-making. They are timeless and serve as the foundation of the firm's culture, shaping its identity and reputation. Core values help inspire and motivate stakeholders by creating a sense of purpose and shared vision. Strategic goals, offerings, and corporate culture are all important aspects of a firm but do not capture its heart and soul in the same way that core values do. Corporate ethos is a term that is often used interchangeably with core values, but it is less commonly used and may refer to a broader set of beliefs and attitudes.

Quiz 2: Developing Successful Organizational and Marketing Strategies