Question 1

Often used interchangeably with the term vision, a ________ frequently has a meaningful theme and a long-term orientation.
A) point of difference
B) mission statement
C) business definition
D) customer value proposition
E) marketing plan

Accepted Answer

A mission statement is a statement of the organization's purpose, often referred to as a definition of the organization's core business or the reason for its existence. It usually includes a meaningful theme and a long-term orientation, and is often used interchangeably with the term vision. The other answer choices are not typically associated with having a meaningful theme or long-term orientation.

Question 2

"HowAboutWe is the fastest, easiest, most fun way to go on awesome dates" is the ________ for the online dating service that focuses on setting up actual activities as dates for its users.
A) sustainability doctrine
B) core benefit proposition
C) corporate philosophy
D) mission statement
E) code of ethics

Accepted Answer

The answer of "HowAboutWe is the fastest, easiest, most fun...

Question 3

George Zimmer, the former CEO of Men's Wearhouse, was known to the public as the bearded company pitchman who sells suits and sport coats on TV declaring, "You'll like the way you look. I guarantee it!" He also said that to be successful, "You've got to have a company that starts with trust and fairness." Zimmer was establishing ________ for Men's Wearhouse.
A) a vision
B) a mission statement
C) a pathos
D) a behavioral protocol
E) an organizational culture

Accepted Answer

The answer of George Zimmer, the former CEO of Men's...

Question 4

Which of the following statements regarding organizational culture is most accurate?
A) Organizational culture exists only at the corporate level of an organization.
B) Organizational culture involves communicating and connecting with all of the firm's stakeholders.
C) Organizational culture is best used only at the functional level for the most effective results.
D) Organizational culture cannot be learned or taught.
E) Organizational culture is a statement of the organization's function in society.

Accepted Answer

Organizational culture involves not only the internal values, beliefs, and behaviors of employees, but also how the organization interacts with external stakeholders such as customers, suppliers, and the community. It is not limited to any specific level or function within the organization, and can be learned and taught through training and experience. It is not a statement of the organization's function in society, but rather reflects the organization's unique identity and approach to achieving its goals.

Question 5

The terms ________ and a mission statement are often used interchangeably.
A) idea
B) objective
C) vision
D) goal
E) protocol

Accepted Answer

A vision statement and a mission statement are often confused as being the same thing, but they are actually different. A vision statement is a forward-thinking statement that sets out what a company wants to achieve in the long-term. A mission statement, on the other hand, is a more present-focused statement that explains why the company exists and what it does to fulfill its purpose. While they are similar in nature, they are distinct in their purpose and focus.

Question 6

All of the following are examples of stakeholders except which?
A) government
B) competitors
C) shareholders
D) suppliers
E) customers

Accepted Answer

Competitors are not considered stakeholders as they do not have a direct interest or investment in the company. Stakeholders are typically those who are directly affected by or have an interest in the company's operations and success.

Question 7

A mission statement should be
A) short-term.
B) concise.
C) numerical.
D) trademarked.
E) clever.

Accepted Answer

A mission statement should be concise, clearly articulating the organization's purpose and values in a brief manner.

Question 8

One of the qualities of a good mission statement is which of these?
A) idealistic
B) long-term
C) fact-based
D) complex
E) permanent

Accepted Answer

The answer of One of the qualities of a good...

Question 9

Recently, St. Joseph Hospital was named one of the "Best Places to Work in Indiana" for the sixth consecutive year. The hospital touts universal values to "keep health care human" and employees consistently put patients first, which unites them in a common goal. Hospital President Kathy Young believes that St. Joseph's ________ makes both her employees and patients happier in her hospital.
A) vision
B) service offerings
C) organizational culture
D) pathos
E) behavioral protocol

Accepted Answer

The article mentions the hospital's universal values and employees consistently putting patients first, which are indicative of a strong organizational culture. Hospital President Kathy Young also directly refers to the hospital's culture as making both employees and patients happier. Therefore, the best choice is C.

Question 10

Employees at fashion apparel company, The Sak Brand Group work to embody its ________, which include trust (being honest and credible), action (making independent decisions), and ownership (treating the company as if one were a founder).
A) sustainability doctrine
B) goals and objectives
C) core values
D) moral imperatives
E) functional strategy

Accepted Answer

The description provided aligns with the concept of "core values," which are fundamental beliefs or guiding principles that dictate behavior and action within an organization.

Question 11

An organization's employees, shareholders, board of directors, suppliers, distributors, creditors, unions, government, local communities, and customers are referred to as its
A) stakeholders.
B) stockholders.
C) competitors.
D) target audience.
E) organizational community.

Accepted Answer

The term stakeholders refers to all individuals or groups that have a vested interest in the organization and are affected by its activities or decisions. This includes employees, shareholders, board of directors, suppliers, distributors, creditors, unions, government, local communities, and customers. Therefore, option A is the correct choice.

Question 12

A mission statement should be all of these except which?
A) actionable
B) inspirational
C) long-term
D) meaningful
E) concise

Accepted Answer

The answer of A mission statement should be all of...

Question 13

A set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization is referred to as its
A) mission statement.
B) core value proposition.
C) organizational culture.
D) corporate philosophy.
E) core benefit proposition.

Accepted Answer

Organizational culture refers to the shared set of values, beliefs, attitudes, and behaviors that define an organization's identity and guide its actions. It is learned and perpetuated among members of the organization, and plays a critical role in shaping employee behavior, decision-making, and overall organizational performance. A mission statement and corporate philosophy may be part of an organization's culture, but they do not encompass the full range of cultural elements. Core value and benefit propositions are marketing concepts that relate to the organization's products or services, and are not directly related to its culture.

Question 14

The ________ for Facebook is "To give people the power to share and make the world more open and connected."
A) sustainability doctrine
B) core benefit proposition
C) mission statement
D) corporate philosophy
E) code of ethics

Accepted Answer

The statement provided is Facebook's mission statement, which outlines the company's purpose and what it aims to achieve.

Question 15

By understanding its core values, an organization can take steps to define its ________, a statement of the organization's function in society that often identifies its customers, markets, products, and technologies.
A) customer value proposition
B) doctrine
C) philosophy
D) mission
E) code of ethics

Accepted Answer

A mission statement is a statement of an organization's purpose, which includes identifying its customers, markets, products, and technologies. It defines the organization's core values and helps it to focus on its primary objectives. A customer value proposition is a statement that communicates the unique benefits provided by a company's product or service to its customers. A doctrine is a set of beliefs or principles that guide an organization's decisions and actions. A philosophy is a set of ideas and principles that guide an individual's behavior or an organization's culture. A code of ethics is a set of principles and values that guide the behavior of individuals within an organization. While all of these may be important in defining an organization's identity, its mission statement is the most closely associated with identifying its function in society.

Question 16

Recently, many organizations have added ________ to their mission statements.
A) a business definition
B) a social element to reflect an ideal that is morally right and worthwhile
C) an economic element to promote profit maximization
D) an expanded definition of stakeholders to include its competitors
E) their level of pricing and product quality

Accepted Answer

The answer of Recently, many organizations have added ________ to...

Question 17

The ________ for the American Red Cross is "to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors."
A) core benefit proposition
B) business definition
C) sustainability doctrine
D) mission statement
E) customer value proposition

Accepted Answer

The statement provided describes the mission statement of the American Red Cross, which outlines their purpose and goals as an organization. The other choices do not apply as they refer to different business concepts.

Question 18

Organizational culture refers to
A) the personal moral and ethical codes of ethics of an organization's top management.
B) a written statement expressing an organization's goals and objectives to be achieved through enacting a comprehensive strategic plan.
C) the fundamental, passionate, and enduring principles that guide an organization's conduct over time.
D) the ethos of an organization that excludes its core values.
E) a set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization.

Accepted Answer

Organizational culture refers to the set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization. It is something that is unique to each organization and shapes how individuals within the organization interact with each other and with external stakeholders. A strong organizational culture can have a significant impact on organizational performance and success.

Question 19

An organization's mission is
A) the target goal it sets for current profits based on enacting a comprehensive strategic plan.
B) the target objective it projects for future market share based on enacting a comprehensive strategic plan.
C) the fundamental, passionate, and enduring principles that guide its conduct over time.
D) specific strategies and tactics that will be used to counteract any competitor's advantages.
E) a statement of the organization's functions in society that often identifies its customers, markets, products, and technologies.

Accepted Answer

A mission statement defines the organization's purpose and primary objectives, often identifying its customers, markets, products, and technologies.

Question 20

Which of the following statements regarding stakeholders is most accurate?
A) Employees are typically not classified as a stakeholder group because they are internal to the organization.
B) There are only three types of stakeholders: customers, suppliers, and distributors.
C) All stakeholders are external to the organization.
D) Stakeholders are a varied group; all are in some way affected by how well a company performs.
E) Stakeholders are only those that have an ownership stake in an organization.

Accepted Answer

The statement that stakeholders are a varied group and are affected by how well a company performs is the most accurate. This is because stakeholders can include shareholders, customers, suppliers, employees, government agencies, and the local community, among others. It is important for companies to consider the needs and interests of all stakeholders in order to maintain positive relationships and sustainable performance. Option A is incorrect because employees are indeed considered stakeholders as they are directly impacted by the decisions and performance of the organization. Option B is incorrect because there are many more types of stakeholders beyond just customers, suppliers, and distributors. Option C is incorrect because some stakeholders may be internal to the organization, such as employees or shareholders. Option E is incorrect because stakeholders can include those without an ownership stake, such as customers or the local community.

Quiz 2: Developing Successful Organizational and Marketing Strategies

Often used interchangeably with the term vision, a ________ frequently has a meaningful theme and a long-term orientation.

"HowAboutWe is the fastest, easiest, most fun way to go on awesome dates" is the ________ for the online dating service that focuses on setting up actual activities as dates for its users.

Which of the following statements regarding organizational culture is most accurate?

The terms ________ and a mission statement are often used interchangeably.

All of the following are examples of stakeholders except which?

A mission statement should be

One of the qualities of a good mission statement is which of these?

Employees at fashion apparel company, The Sak Brand Group work to embody its ________, which include trust (being honest and credible) , action (making independent decisions) , and ownership (treating the company as if one were a founder) .

An organization's employees, shareholders, board of directors, suppliers, distributors, creditors, unions, government, local communities, and customers are referred to as its

A mission statement should be all of these except which?

A set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization is referred to as its

The ________ for Facebook is "To give people the power to share and make the world more open and connected."

By understanding its core values, an organization can take steps to define its ________, a statement of the organization's function in society that often identifies its customers, markets, products, and technologies.

Recently, many organizations have added ________ to their mission statements.

The ________ for the American Red Cross is "to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors."

Organizational culture refers to

An organization's mission is

Which of the following statements regarding stakeholders is most accurate?