Performance standards are derived from _____________ that were set while developing the marketing strategy.
A) marketing objectives
B) core competencies
C) marketing goals
D) marketing costs
E) market opportunities

Question

Quizplus · Accepted Answer

Performance standards are set based on the marketing objectives that were established during the development of the marketing strategy. These objectives serve as benchmarks against which marketing performance can be measured. Core competencies, marketing goals, marketing costs, and market opportunities may be considered in developing the marketing strategy but do not directly determine the performance standards.

Performance Standards Are Derived from _____________ That Were Set While