Through technology assessment, managers try to foresee the effects of new products and processes on the firm's operations and on society.
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Q2: Firms always adopt and use new technology.
Q3: Scenario 3.4 Bank of America is interested
Q4: Marketers live in a world of constant
Q5: More than half of the research of
Q6: Technology affects the types of products offered
Q7: Technological changes do not directly affect what,
Q8: Why must marketers be aware of new
Q9: While playing soccer, Bryan suddenly fell and
Q10: Technology is
A) the application of scientific knowledge
Q11: The dynamics of technology involve the constant
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