Market segment profiles are used to describe _____________ members of a market segment, and to explain ______________members in separate market segments.
A) differences between; similarities among
B) differences between; differences between
C) similarities among; similarities among
D) preferences among; preferences among
E) similarities among; differences between

Question

Quizplus · Accepted Answer

Market segment profiles are used to identify similarities among the members of a market segment, such as demographics, lifestyles, purchasing behaviors, and values. This helps companies to understand the needs and motivations of their target customers, and to design marketing strategies that will resonate with them. Market segment profiles can also be used to identify differences between market segments, such as geographic location, income level, age or gender. By understanding these differences, companies can create customized marketing plans for each segment, promoting different products or services, messages, or even branding. Thus, option E correctly identifies that market segment profiles are used for both similarities among and differences between market segments.

Market Segment Profiles Are Used to Describe _____________ Members of a Market