If your firm uses a ______________ targeting strategy, you can expect to need __________ production processes to support the strategy.
A) concentrated; more
B) differentiated; more
C) undifferentiated; more
D) differentiated; less

Question

Quizplus · Accepted Answer

A differentiated targeting strategy involves targeting several market segments with different offerings for each, requiring more complex and varied production processes to cater to the diverse needs and preferences of each segment.

If Your Firm Uses a ______________ Targeting Strategy, You Can