Ride Snowboard Company was founded in 1992 and is now based in Seattle, Washington. The company estimates that snowboard enthusiasts typically spend about $600 annually on gear even though they only get on the slopes about 50 days a year. However, Ride products are available in markets where the typical customer can average 30 days on the slopes using their equipment, so Ride ensures that they have store outlets near ski resorts such as Colorado, Vermont, and Utah. What type of segmentation variable does Ride utilize when selecting locations for its retail outlets?
A) geographic
B) demographic
C) lifestyle
D) psychographic

Question

Quizplus · Accepted Answer

Ride utilizes geographic segmentation variable when selecting locations for its retail outlets. They choose markets where the typical customer can average 30 days on the slopes using their equipment, and ensure that they have store outlets near ski resorts such as Colorado, Vermont, and Utah.

Ride Snowboard Company Was Founded in 1992 and Is Now