Jennifer was flying to Belize for vacation when she realized she forgot her sunglasses. She purchased some at an airport shop even though they were more expensive than she would normally have paid. Jennifer was influenced by situational influences.

Question

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Jennifer's decision to purchase expensive sunglasses was influenced by the situation of forgetting her original pair and needing a replacement while on vacation. This is an example of situational influences on consumer behavior.

Jennifer Was Flying to Belize for Vacation When She Realized