What level of commitment in international marketing may be most attractive when the political and economic stability of a foreign country is questionable?
A) Joint ventures
B) Direct ownership
C) Exporting
D) Limited exporting
E) Licensing

Question

Quizplus · Accepted Answer

Licensing is often the most attractive option in politically and economically unstable countries because it involves less risk and investment compared to other forms of market entry.

What Level of Commitment in International Marketing May Be Most