The Ford Motor Company has entered into an alliance with Yves Saint Laurent, a maker of clothing and one of the most successful fashion houses in the world. Yves Saint Laurent is headquartered in France. Ford will use Yves Saint Laurent designs and color traditions in its production of luxury models of the company's Expedition SUV and Lincoln vehicles. The Yves Saint Laurent elements will appear in the interior and body paint color. This alliance would most likely be classified as
A) a strategic alliance.
B) a joint venture.
C) a global direct ownership.
D) a multinational enterprise.
E) contract manufacturing.

Question

Quizplus · Accepted Answer

This alliance between Ford and Yves Saint Laurent is a strategic alliance, as it involves a partnership between two companies in different industries for mutual benefit. There is no joint venture or direct ownership involved, and it is not a multinational enterprise or contract manufacturing arrangement.

The Ford Motor Company Has Entered into an Alliance with Yves