Swiss-based Nestlé has taken a global approach to marketing its chocolate products. Which of the following is most easily standardized?
A) Product
B) Promotion
C) Distribution
D) Advertising
E) Price

Question

Quizplus · Accepted Answer

The product itself, such as the ingredients, packaging, and overall design, can be standardized easily across different markets. Nestlé's chocolate products, such as KitKat and Crunch, have consistent formulations and packaging across different countries, making it easy to maintain quality control and brand recognition.

Answer: E) Price 
 The pricing strategy can also be standardized, as Nestlé may choose to use a similar pricing structure across different markets. For example, it may use a similar markup percentage on its chocolate products in different countries. However, this may be subject to local regulations and market conditions, so some adaptation may be necessary.

Note: While advertising and promotion can be standardized to some extent, cultural differences and local preferences may require adaptations to the messaging and channels used. Distribution may also require customization to account for local supply chain logistics and regulatory requirements.

Swiss-Based Nestlé Has Taken a Global Approach to Marketing Its