Consumers view the illegal downloading of copyrighted materials as more unethical if the person's motivation is primarily utilitarian, then if it is for a hedonistic reason.

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Studies have shown that consumers view illegal downloading as more unethical if the person's motivation is based on utilitarian reasons, such as saving money, than if it is for hedonistic reasons, such as enjoyment or pleasure. This is because utilitarian motives are seen as more self-serving and profit-driven, while hedonistic motives are perceived as more harmless and pleasure-seeking.

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