The birth of the Internet unleashed a smorgasbord of new digital marketing opportunities for the modern-day marketer. Marketers are now only limited by their ability to grasp and utilize all the tools and techniques of digital marketing. On the other hand, consumers now demand more information faster than before. This challenge is complicated by the fact that different consumers use social media in different ways. According to the Social Technographics Profile, _____________ are those consumers who develop their own social media outlets, whereas______________ are consumers who gather and organize social media content generated by others.
A) collectors; conversationalists
B) creators; collectors
C) originators; organizers
D) developers; gatherers
E) collectors; critics

Question

Quizplus · Accepted Answer

The Social Technographics Profile categorizes consumers into different roles based on how they interact with social media. "Creators" are those who produce content for social media platforms, while "collectors" are those who curate and organize content created by others.

The Birth of the Internet Unleashed a Smorgasbord of New