The Internet makes it possible for the marketer to communicate with consumers more effectively and more consistently at a lower cost than previously possible. Moreover, the Internet has made it possible for marketers to reach new markets and to target existing markets more precisely. Digital media is the foundation of the marketer's newfound power via the Internet. Digital media-based marketing is different than traditional marketing in a number of ways. More specifically, digital media marketing differs from traditional marketing in which of the following ways?
A) Interactivity
B) Scalability
C) Reliability
D) Sensitivity
E) Convertibility

Question

Quizplus · Accepted Answer

Digital media-based marketing is more interactive than traditional marketing. The Internet allows marketers to engage with consumers in real-time through various digital channels like social media, email, and mobile apps. This two-way communication allows marketers to gather valuable feedback from consumers and tailor their marketing messages accordingly. Scalability, reliability, sensitivity, and convertibility are all important aspects of digital marketing, but they are not the primary ways in which digital marketing differs from traditional marketing.

The Internet Makes It Possible for the Marketer to Communicate