When Tyler was visiting family in Ohio, he ate a flavor of Lay's Potato Chips that he had never seen before. When he returned home to Virginia, he could not find the flavor in any store. Which of the following reasons most likely explains why he could not find the flavor at home?
A) The flavor was being deleted through an immediate drop.
B) The flavor was in the screening phase of the new-product development process.
C) The chips were undergoing a repositioning.
D) He was visiting a Lay's test market.
E) The new flavor was going through product differentiation.

Question

Quizplus · Accepted Answer

The fact that Tyler could find the flavor in Ohio but not in Virginia suggests that the flavor may have been in a test market. Therefore, choice D is the most likely explanation. A, B, C, and E do not seem to fit the situation.

When Tyler Was Visiting Family in Ohio, He Ate a Flavor