Tesla vehicles have the unique characteristics of being a totally electric, premium luxury vehicle. The marketing manager wants to focus on these unique aspects rather than comparing the vehicles directly to competitors. He wants Tesla to be seen in a totally different light. Based on these objectives, he would want
A) to avoid competition
B) to engage in head-to-head competition
C) to base its positioning on price
D) to base its positioning on the target market
E) to base its positioning on the vehicle's styling

Question

Quizplus · Accepted Answer

The marketing manager wants to focus on the unique characteristics of Tesla vehicles and avoid direct comparison with competitors. This indicates that their positioning strategy should not be based on competition, making option A the best choice.

Tesla Vehicles Have the Unique Characteristics of Being a Totally