Marcus works in marketing at a mid-sized firm that sells to both business and consumer markets. He is in charge of all the marketing activities targeted toward business customers, while his partner focuses on the activities targeting consumers. Marcus is most likely a
A) sales manager.
B) venture team manager.
C) product manager.
D) brand manager.
E) market manager.

Question

Quizplus · Accepted Answer

Marcus is responsible for marketing activities targeting business customers, which falls under the role of a market manager who manages the marketing activities focused on a particular market or customer segment. Sales managers focus on sales strategies and tactics, venture team managers lead cross-functional teams to develop new products or services, product managers oversee the entire lifecycle of a product, and brand managers focus on developing and maintaining the brand's image and reputation.

Marcus Works in Marketing at a Mid-Sized Firm That Sells