Lydia's company plans to release a new version of their signature television set. This television will have more advanced features, including better sound quality and high definition. They plan to discontinue the older version once this newer version is launched. This is an example of a
A) brand extension.
B) aesthetic modification.
C) line extension.
D) product modification.
E) perceptual change.

Question

Quizplus · Accepted Answer

This change is an example of product modification because the company is updating and improving the current product they offer, rather than extending the product line or brand, changing the aesthetics, or altering perceived characteristics.

Lydia's Company Plans to Release a New Version of Their