Madeline runs a local ice cream stand and is developing a new type of ice cream sundae. She just sent a press release to the local newspaper and updated her website with information about the new sundae. Based on this information, Madeline is most likely in the _____ stage of the new-product development cycle.
A) screening
B) commercialization
C) business analysis
D) concept testing
E) product development

Question

Quizplus · Accepted Answer

Madeline has already sent a press release and updated her website, which are steps taken during the commercialization stage where the product is introduced to the market. The other stages involve more research and development before the product is ready for launch.

Madeline Runs a Local Ice Cream Stand and Is Developing