Max is a product manager at Whirlpool. He learned that one of his competitors, Kenmore, was engaging in a product test of a new dishwasher. He decided to lower prices on his Whirlpool dishwashers in Kenmore's test market area in order to _____ the test program.
A) end
B) stimulate
C) jam
D) scramble
E) screen

Question

Quizplus · Accepted Answer

Jamming a test program refers to the strategy of interfering with or disrupting the competitor's market test, often by altering market conditions such as pricing to influence the outcome or effectiveness of the test. By lowering prices, Max aims to disrupt Kenmore's ability to accurately gauge consumer interest or willingness to pay at their intended price point.

Max Is a Product Manager at Whirlpool