The manager at an engine manufacturer has asked a venture team to develop a more improved version of its most popular engine. Currently, the members of the venture team are brainstorming ways to improve the engine so that it better serves its target market. It decides to send customers surveys asking them what features they would like to see in a new engine. The venture team is most likely in the _________________ stage of product development.
A) test marketing
B) business analysis
C) concept testing
D) idea generation
E) screening

Question

Quizplus · Accepted Answer

The venture team is in the "idea generation" stage, where they are brainstorming and gathering ideas on how to improve the engine, including seeking customer input through surveys. This is an initial phase in product development focused on generating new ideas.

The Manager at an Engine Manufacturer Has Asked a Venture