If a company is introducing a brand into a market where it already has one or more brands, it would likely choose which of the following bases for positioning the new product?
A) Avoiding competition positioning
B) Head-to-head competition positioning
C) Positioning based on price
D) Target market positioning
E) Positioning based on style

Question

Quizplus · Accepted Answer

Avoiding competition positioning is often used when a company wants to introduce a new brand without directly competing with its existing brands, to minimize cannibalization and differentiate the new product.

If a Company Is Introducing a Brand into a Market