Dentists find it difficult to attract customers because many customers cannot distinguish whether or not the product offered is beneficial. This aspect of the dentist's product is called ____ quality.
A) search
B) experience
C) credence
D) tangible
E) separable

Question

Quizplus · Accepted Answer

Credence quality refers to a product or service attribute that is difficult to evaluate even after consumption. In the case of dentistry, customers may not be able to determine the effectiveness of a treatment or procedure, making it a credence quality. Search quality applies to attributes that can be assessed before purchase, while experience quality pertains to the customer's perception of the overall experience during and after consumption. Tangible quality involves physical attributes of a product or service that can be seen and touched, and separable quality refers to a service attribute that can be divided from the provider's attributes, such as scheduling or location.

Dentists Find It Difficult to Attract Customers Because Many Customers