The two levels of expectations that consumers generally have about services are
A) acceptable and unacceptable.
B) desired and undesired.
C) reliable and unreliable.
D) acceptable and desired.
E) tolerable and desired.

Question

Quizplus · Accepted Answer

Consumers generally have two levels of expectations about services: acceptable and desired. Acceptable expectations involve the minimum level of service that a consumer would consider satisfactory, while desired expectations involve the level of service that a consumer hopes to receive or would consider ideal.

The Two Levels of Expectations That Consumers Generally Have About