Every year Vanessa participates in the Leukemia and Lymphoma Society's Team in Training event used to raise money for leukemia and lymphoma research. Vanessa does not know anyone personally with leukemia and lymphoma, but she loves participating in the event and raising money for a good cause. Vanessa is part of the Leukemia and Lymphoma Society's
A) target market.
B) client public.
C) target public.
D) general market.
E) direct consumer base.

Question

Quizplus · Accepted Answer

Vanessa is not a direct consumer of the Leukemia and Lymphoma Society's services, nor is she a client public, as she is not receiving any services or benefits from the organization. She is also not the general market, as the Leukemia and Lymphoma Society's target audience is more specific. Vanessa is part of the Leukemia and Lymphoma Society's target public, as she is actively engaged in fundraising and spreading awareness for the organization's cause.

Every Year Vanessa Participates in the Leukemia and Lymphoma Society's