Michael works on developing press releases for a nonprofit organization looking for new ways to encourage recycling among consumers and businesses. Michael is engaging in
A) strategic marketing.
B) nonprofit-organization marketing.
C) social entrepreneurship.
D) social marketing.
E) client marketing.

Question

Quizplus · Accepted Answer

Michael is working on developing press releases to encourage recycling, which falls under social marketing. Social marketing aims to influence behaviors that benefit society and the environment, and in this case, Michael is promoting recycling to benefit the environment.

Michael Works on Developing Press Releases for a Nonprofit Organization