Select the greatest advantage of horizontal channel integration.
A) The flexibility of the channel is decreased.
B) The markets are more heterogeneous.
C) The expanded number of units is coordinated.
D) Efficiencies in advertising, marketing research, and purchasing are increased.
E) Planning and research are increased to cope with increased competition.

Question

Quizplus · Accepted Answer

Horizontal channel integration helps to increase efficiencies in advertising, marketing research, and purchasing. This is because the integration allows for coordination and sharing of resources among different units, resulting in cost savings and improved productivity.

Select the Greatest Advantage of Horizontal Channel Integration