When considering the best channel to use, all of the following are true with regard to larger firms except they
A) can use an extensive product mix as a competitive tool.
B) may be better able to negotiate better deals with vendors or other channel members.
C) may have more distribution centers.
D) may have the resources to develop their own sales force.
E) may be better suited to serve customers in a particular region.

Question

Quizplus · Accepted Answer

The statement "may be better suited to serve customers in a particular region" applies more to smaller firms that have a limited geographic reach. Larger firms have the resources to serve customers in multiple regions, and therefore, this statement is not true for them. The other options are true for larger firms.

When Considering the Best Channel to Use, All of the Following