When Busch Light Beer was introduced as part of the Anheuser-Busch product line, the company most likely used ____ distribution.
A) horizontal
B) intensive
C) selective
D) agent
E) exclusive

Question

Quizplus · Accepted Answer

Intensive distribution is the strategy of making a product widely available in as many outlets as possible. As Busch Light Beer was a new product, the company would have wanted to generate widespread awareness and trial, so they would have used an intensive distribution strategy.

When Busch Light Beer Was Introduced as Part of the Anheuser-Busch