When one company in a marketing channel has the ability to influence another member's goal achievement, the company has
A) channel control.
B) channel power.
C) marketing leadership.
D) a channel captain.
E) distributive influence.

Question

Quizplus · Accepted Answer

Channel power refers to the ability of one company in a marketing channel to influence another member's goal achievement. This power can arise from a variety of sources such as size, expertise, reputation, and access to critical resources. Channel power can affect the behavior of channel members and their ability to achieve their own goals.

When One Company in a Marketing Channel Has the Ability