
Business customers prefer to deal with producers through intermediaries and thus eliminate much of the burden of sorting out details.
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Q190: The cost of a business product may
Q191: Small firms are more likely to be
Q192: Industrial distributors and their agents are typical
Q193: When higher-priced or technically complex business products
Q194: Firms that desire to convey an exclusive
Q196: Channel power is an ability related to
Q197: Multichannel distribution is the use of a
Q198: Intensive distribution is appropriate for shopping products.
Q199: Some marketing channels are organized and controlled
Q200: Only producers can be channel captains.
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