What type of retailing began with Montgomery Ward in the late 1800s?
A) Catalog marketing
B) Department stores
C) Direct selling
D) Discount retailing
E) Franchising

Question

Quizplus · Accepted Answer

Montgomery Ward was a pioneer in creating the first mail-order catalog in the late 1800s, which allowed customers to order products directly from the company through a catalog instead of having to visit a physical store. This is now known as catalog marketing.

What Type of Retailing Began with Montgomery Ward in the Late