With respect to retailing, what is the "party plan"?
A) A sales representative has a party at her home to demonstrate products to a group of friends and associates.
B) A party is set up that demonstrates a product and provides free samples of the product to all in attendance.
C) An individual is asked to tell two friends about a product, who are in turn each asked to tell two friends, etc. until a sufficient number of people are reached.
D) A store has a special sale that resembles a party, and those who come are asked to buy the featured products.
E) A consumer acts as a host and invites friends to view merchandise in a group setting, where a salesperson demonstrates the products.

Question

Quizplus · Accepted Answer

The party plan is a method of selling where a consumer acts as a host and invites friends to view merchandise in a group setting, where a salesperson demonstrates the products. This is most commonly used for products such as home goods, jewelry, and makeup. The host usually receives some sort of incentive for hosting the party, such as discounts or free merchandise.

With Respect to Retailing, What Is the "Party Plan