The use of multiple distribution channels that complement organizations' brick-and-mortar stores with websites, catalogs, and apps where consumers can research products, read other buyers' reviews, and make actual purchases is known as

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Multichannel retailing refers to using multiple channels to distribute products and services, such as physical stores, websites, apps, and catalogs. This approach provides more convenience and accessibility to customers, which can increase sales and customer loyalty.

The Use of Multiple Distribution Channels That Complement Organizations' Brick-And-Mortar