When McDonald's uses the Monopoly game in which customers receive game pieces with each visit and try to assemble a set of properties to win prizes, McDonald's is utilizing
A) sales promotion.
B) advertising.
C) guerrilla marketing.
D) personal selling.
E) public relations.

Question

Quizplus · Accepted Answer

The Monopoly game used by McDonald's is a form of sales promotion, as it is a short-term tactical tool aimed at increasing sales and traffic to the restaurants.

When McDonald's Uses the Monopoly Game in Which Customers Receive