____ is a broad set of communication efforts used to create and maintain favorable relationships between a company and its stakeholders.
A) Stakeholder management
B) Personal selling
C) Integrated marketing communications
D) Sales promotion
E) Public relations

Question

Quizplus · Accepted Answer

Public relations is a broad set of communication efforts that focuses on creating and maintaining favorable relationships between a company and its stakeholders, including customers, employees, investors, partners, and the general public. Public relations involves a range of tactics and strategies, including press releases, media relations, events, sponsorships, community outreach, crisis management, and internal communications. The goal is to build trust, credibility, and goodwill with stakeholders, and to enhance the overall reputation and image of the company.

____ Is a Broad Set of Communication Efforts Used to Create