The use of a pull policy may require heavy expenditures for
A) advertising and sales promotion.
B) public relations and distribution.
C) personal selling and public relations.
D) distribution and advertising.
E) sales promotion and personal selling.

Question

Quizplus · Accepted Answer

A pull policy typically involves significant spending on advertising and sales promotion to create consumer demand, which in turn encourages retailers to stock the product.

The Use of a Pull Policy May Require Heavy Expenditures