A consumer contest is an example of
A) personal selling.
B) sales promotion.
C) social media.
D) indirect selling.
E) public relations.

Question

Quizplus · Accepted Answer

A consumer contest is a promotional event that is designed to increase sales or consumer interest in a product or service by offering consumers a chance to win a prize or incentive. This falls under the category of sales promotion, as it is a short-term incentive to drive sales or create buzz around a product or service.

A Consumer Contest Is an Example of