Public relations is a set of tools to be used primarily during crises.

Name: Public relations is a set of tools to be used primarily during crises.
Brand: Quizplus
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Quizplus · Accepted Answer

Public relations is not just for crises, but rather a strategic communication process that helps build relationships, manage perception, and create goodwill between an organization and its stakeholders on an ongoing basis. While it can certainly be used to manage crises, it is much more than just a reactive tool.

Public Relations Is a Set of Tools to Be Used