Successful marketers that understand the significance of word-of-mouth communication seek out opinion leaders and try to encourage them to try their products in the hope they will spread favorable communication about them.

Question

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This statement is true. Word-of-mouth communication is a powerful marketing tool, and opinion leaders can influence the perceptions and behaviors of others. Marketers often try to target these individuals and persuade them to speak positively about their products, in the hope that this will generate more widespread buzz and positive reviews.

Successful Marketers That Understand the Significance of Word-Of-Mouth Communication Seek