Which of the following is a key factor used to determine a product's promotion mix?
A) Push and pull channel policies
B) Sales representatives' compensation
C) Competitors' product prices
D) Regulatory requirements
E) Management bias and preferences

Question

Quizplus · Accepted Answer

Push and pull channel policies, also called distribution strategies, determine how a product is promoted and sold to customers. This is a key factor to consider when designing a product's promotion mix. Push strategies involve pushing the product through the distribution channel towards the customer, such as offering incentives to the reseller. Pull strategies involve creating demand from the customer and pulling the product towards the channel, such as advertising to the end user. The promotion mix will vary depending on the chosen strategy.

Which of the Following Is a Key Factor Used to Determine