Personal selling goals include finding prospects, convincing prospects to buy, and

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Personal selling goals include not only finding and convincing prospects to buy, but also keeping customers satisfied in order to build long-term relationships and generate repeat business. The other choices listed, such as monitoring new products or avoiding repeat transactions, may be important aspects of a salesperson's role but do not represent the overarching goal of personal selling.

Personal Selling Goals Include Finding Prospects, Convincing Prospects to Buy