Paid personal communication that attempts to inform and persuade customers to purchase products in an exchange situation is called

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Paid personal communication refers to personal selling, where a salesperson communicates with a potential customer directly and attempts to inform and persuade them to make a purchase. Advertising refers to non-personal mass communication, sales promotion refers to short-term incentives to encourage immediate sales, target marketing refers to identifying and targeting specific customer groups, and public relations refers to managing a company's image and communication with the public.

Paid Personal Communication That Attempts to Inform and Persuade Customers