The most effective sales promotion efforts are highly interrelated with other promotional activities.

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Sales promotion efforts work best when they are integrated with other promotional activities like advertising and personal selling. This helps to reinforce the promotion message and increase its impact on potential customers. For example, a sales promotion that offers a discount on a product can be advertised through various media channels and also offered by sales representatives when interacting with customers. This integrated approach can help to maximize the effectiveness of promotional efforts and achieve better results.

The Most Effective Sales Promotion Efforts Are Highly Interrelated with Other