Scan-back allowances link trade spending directly to product movement at the retail level.

Name: Scan-back allowances link trade spending directly to product movement at the retail level.
Brand: Quizplus
Rating: 4.9 (49 reviews)

Question

Quizplus · Accepted Answer

Scan-back allowances are a type of trade promotion that ties the allowance given to retailers directly to the sales performance of the promoted product at the retail level. Therefore, it links trade spending directly to product movement at the retail level.

Scan-Back Allowances Link Trade Spending Directly to Product Movement at the Retail