Samson works for an electronics firm. The firm has had a few product flops but Samson thinks that its newest product will be highly successful. Samson's job is to try and convince retailers to carry it. One incentive he decides to use is to undertake a large-scale advertising campaign touting the benefits of the product. He informs retailers that if they choose to carry the product, the company will mention them in their advertisements so interested consumers know where to go to find the product. Samson is using _________________ as an incentive to resellers.

Question

Quizplus · Accepted Answer

A dealer listing is when a manufacturer includes the names of retailers in its advertising, encouraging consumers to purchase the product from those retailers.

Samson Works for an Electronics Firm