Pharmaceutical firms often employ _______________ to inform doctors and hospitals about new drugs and market their benefits.

Question

Quizplus · Accepted Answer

Pharmaceutical firms often use missionary salespeople to inform doctors and hospitals about new drugs and market their benefits. These sales representatives are trained to educate healthcare professionals about the benefits and features of a particular drug, as well as to stay up-to-date on the latest research and clinical data. They do not directly sell the product but focus on building long-term relationships with healthcare providers to increase brand loyalty and influence prescribing behavior.

Pharmaceutical Firms Often Employ _______________ to Inform Doctors and Hospitals