Advertisements for Suave shampoos emphasize that other shampoos may cost more but don't work any better than Suave. In this example, Suave is competing on the basis of
A) product attributes.
B) product performance.
C) product price.
D) available selection.
E) product packaging.

Question

Quizplus · Accepted Answer

Suave is competing on the basis of product price, emphasizing that other shampoos may cost more but don't work any better than Suave.

Advertisements for Suave Shampoos Emphasize That Other Shampoos May Cost